Swimming with Sharks: Simple business guidelines for a complex world By Gavin Moffat

Drowning in the business deep? This book is the line you need, packaged in quick, bite-sized reference points. 

Did you know that over 80% of the world’s oceans have yet to be explored, mapped and observed? Scuba diving is a way to come closer to knowing a fraction more of the intricacies of the sea. It symbolises the human quest for knowledge of that which is vast. But, the technicalities of diving, the strategies needed for deeper exploration and the trust in acquired skills creates order where there is limitlessness. 

Swimming with Sharks: Simple business guidelines for a complex world is not about scuba diving. Well, not entirely. 

The aim of scuba diving is coming face-to-face with bounty and beauty. Achieving the business equivalent requires a scuba diver’s approach, says the animated and skilled author of the book, Gavin Moffat. ‘There’re remarkable parallels between my two passions: consulting to businesses as they navigate through change, and scuba and technical diving,’ says Moffat. 

The author has worked with companies that have hit Silicon Valley, international brands, one-man outfits and fledgling small businesses. ‘These businesses each have their unique natures, as though they are living coral reefs,’ Moffat adds. He’s spent nearly three decades helping leaders build their business, plan their growth, and engage with their audiences. 

The scuba-diving metaphor is masterfully maintained throughout the eight sections of the book: plan the dive and dive the plan (and you’d do this in business); having the right kit (like your technology and business tools); the brief and the debrief either side of the dive; the five Ws and an H (essentially, the building-block questions of a successful business). Topics dived into include dealing with millennials, the value of friction and the concept of the Beta culture – or that which is ‘good enough’. 

Moffat is a natural essayist, and his insightful, simple ‘pockets of thought’ explain sometimes complicated subjects in a few hundred words. It’s like having a conversation over coffee with a wise friend or swimming with dolphins. 

Swimming with Sharks: Simple business guidelines for a complex world is certainly not a stuffy manual. 

Here’s what some fellow business people have said: 

‘It is not often that you find a single book that covers so many topics and yet get to the essence of each. Gavin Moffat has created a book full of nuggets, gems that provide you with insight in business and self. His years of work with countless companies has guided his thought process and brought the realization that we make things too complicated. His job, to make business human. Great read.’ 

– Michael Jordaan, ex-CEO FNB, venture capitalist 

‘I always tell people that the best lessons I get for running my business happen when I’m not actually running it, but rather when I’m busy with other things I’m passionate about. Gavin takes this to a whole new level. Swimming with Sharks is a series of learnings wrapped up in a very powerful analogy – his love for SCUBA. The author’s passion is clear, and the lessons come through fast and hard. This is one of those rare books that you need to read with a highlighter in hand. I started reading, and hardly came up for air.’ 

– Rich Mulholland, A motorbike-riding, board-game-playing, punk-rocking, kung-fu-fighting, kettlebell-swinging, business-running, microphone-abusing inked-ellectual gentleman 

About the Author 

Gavin Moffat is a speaker, writer, common-sense evangelist and an accidental specialist in the field of marketing and communication strategy. As the co-founder and pothole spotter of join.the.dots, he teaches game-changing techniques for busting through ‘it’s complicated’, cultivating clear thinking, and boosting common sense. 

He leads workshops and trainings that bring clarity to individuals, teams and workplaces. His focus is on creating real-world results in which teams cut through the clutter and meaningful productivity skyrockets. 

Economic empowerment, key to poverty alleviation, says Elumelu

Frontline businessman and founder of the Elumelu Foundation, Mr Tony Elumelu, on Wednesday said the surest way of tackling poverty was economic empowerment of the people.

Elumelu spoke in Lagos at the 2017 Philanthropist of the Year Award organised by PerSecondNews.Com, an online medium.

Newsmen report that Elumelu was presented with the award which had its theme “Philanthropy as an Emerging Contributor to Development’’. The businessman said Africa would rise above many of its development challenges if given the requisite support for entrepreneurship. He said the Tony Elumelu Foundation recognised entrepreneurship as the catalyst for economic growth, hence its focus on mentorship and funding for start-ups.

Elumelu also said the ultimate objective of the foundation was to produce an “army of young African entrepreneurs” who provide economic opportunities in their respective countries. “The Tony Elumelu foundation believes that the best way to eradicate poverty is through economic empowerment of citizens. “That is why we are investing in entrepreneurship ideas across Africa through funding and mentorship support for start-ups, especially those conceived by young people. “We believe these young people can help achieve the dreams of the continent through opportunities creation if the right support is given to their business ideas,” he said. According to him, the foundation has mentored 1,000 young entrepreneurs annually across the continent with seed grants to start up. Elumelu added that the main target was to create 10,000 entrepreneurs in agriculture, manufacturing and others in the next 10 years, who were expected to create one million jobs across Africa.

He said the foundation would give assistance annually to the distressed regions of North-East and Niger Delta. He said philanthropy was a way of life for him, adding that he was overwhelmed by the award. “I am positively overwhelmed by this award and I dedicate it to the beneficiaries of the foundation who are changing lives across Africa,” he said. The Chairman of the Niger Delta Development Commission (NDDC), Sen. Victor Ndoma-Egba, who presented the award, described Elumelu as Nigeria’s gift to Africa. He said the businessman had done a lot to impact on the lives of many people across Africa.

Earlier, the Publisher of persecondnews.com, Mr Femi Soneye, said the organisation considered Elumelu for the award because of his humanitarian activities. “What we celebrate most in this country is entertainers, movie stars, and politicians; we hardly recognise people based on their philanthropic activities. “So, we sat down and said who do we recognise for the great impact they are making on lives and Mr Tony Elumelu’s name emerged. “Through his foundation, he has empowered many people and we think we need to celebrate him to encourage other people,” Soneye said. He urged well-meaning Nigerians to emulate Elumelu by giving support to others. Newsmen report that a group — Dream From The Slum (DFTS) — a private free school initiative based in Ajegunle in Ajeromi-Ifelodun Council Area of Lagos State, was also honoured at the occasion. It runs free education for children of the poor in the slum area of Ajegunle with volunteer-teachers. Former spokesman to ex-President Goodluck Jonathan, Dr Reuben Abati, Mr Emeka Mba, former DG of National Broadcasting Commission (NBC) and popular actress and singer, Jennifer Eliogu were dignitaries who graced the occasion.

International SME Convention – “Business Beyond Borders”

REPUBLIC OF SAN MARINO – February 21th, 2018 – WUSME and INDIA SME FORUM jointly organize an International SMEs Convention in New Delhi (India) on the theme of “Business Beyond Borders” from 22 to 24 April 2018. The event is held in collaboration with the Ministry of Micro, Small and Medium Enterprises of the Government of India.

The International Convention will serve as interactive platform for Small and Medium-sized Enterprises, in which to discuss and evaluate opportunities to identify partners, enter into partnerships, export and operate in India in the different focus sectors and the “best practices” to have a successful business.

The conference will also allow participants to learn the best management tools, latest technologies, government programs, financing options, opportunities for international expansion and requirements for doing business in India, through interaction with representatives of the present institutions, governments, free zones, SMEs and banks. The main purpose is to support SMEs in their attempt to expand their business, productivity and international relations, as well as explore new markets, favoring a stronger strengthening of the “Make in India” program.

The event will focus on the opportunities existing in India with reference to specific sectors, such as:

Agro Based; Automobile; Automotive Components; Aviation; Biotechnology; Chemicals; Cold Chain; Construction; Consumer Electronics; Defence Manufacturing; Education & Training; Electrical Eqpt. & Machinery; Electronic Systems; Exploration & Mining; Fashion & Retail; Food Processing; Gems & Jewellery; Health & Wellness; Home Furnishings; Infrastructure; IOT & Information Technology; ITES & BPO/M; Leather & Footwear; Logistics; Machinery & General Mfg.; Media & Entertainment; Oil & Gas; Pharmaceuticals; Ports; Power & Renewable Energy; Railways; Roads and Highways; Shipping; Telecom; Textiles & Garments; Tourism & Hospitality.


The journey starts today

So today is the day. We launch at MyBizExpo2018 in Johannesburg, South Africa.

From today, I will be posting what preparations where needed to get here, the challenges and opportunities as well as what I did well and where I made mistakes. Of course, I will also be posting where our journey is going as we move forward.

Looking forward to the ride as I haven’t exhibited at a show since about 1996. The energy and excitement is high as I enjoy people a lot and of course I am sharing my passion for entrepreneurship and business.

We are expecting 25,000 over 2 days and I hope these numbers materialised. The Expo is in its 10th year and the hosts, NSBC, are well respected in South Africa. Gallagher Estate, the venue is world class.

Time to get ready and go to work…